The more “searchable” your company is, the more likely it is that potential clients will find you.
Google Business Profile (GBP) is no longer optional —
it’s an essential part of any business’s online presence and often the first place customers look for up-to-date information about your company. In the age of Covid-19, this is more true than ever.
If your customers want to find your new opening hours or want to call you to inquire about your health and safety protocols, you can bet they probably aren’t going to crack open the Yellow Pages.
Instead, they’re going to Google your business’s name and check the right-hand panel for the information they need.
Creating, authenticating, and correctly optimizing your Google Business Profile account is a priceless opportunity, which is why you should make use of it to the maximum.

